Client:
CleanTech Geek
An informative platform at the intersection of sustainability and entrepreneurship.
Task
Strategy
Content Strategy
Social Media Strategy
Design
UI/UX Design
Video Production
Challenge
Transforming Cleantechgeek from a personal blog into a more professional platform.
The primary challenge for Cleantechgeek’s project was transforming a personal blog into a more professional and polished platform to effectively reach a broader audience. This involved not only enhancing the quality of video content and social media engagement but also making changes at the website. Balancing the need for authenticity with professional standards required careful consideration of content strategy, design, and user experience.
To achieve this transformation, it was vital to strike a balance between maintaining the authenticity and personal approach that attracted the original audience and maintaining professional standards that would appeal to a wider demographic. This meant re-evaluating and redefining the content strategy to ensure resonance with both existing fans and potential new audiences, while improving the user experience on the website.
Our results
Increased Audience Reach: Expanded follower base and significant growth in website traffic due to enhanced video content and social media engagement.
Improved User Engagement: Higher interaction levels with content, leading to longer time spent on the site and lower bounce rates.
Enhanced Conversion Rates: Improved calls to action on the website led to more newsletter sign-ups and resource downloads.
