FIC

Challenge

Development of a distinct and integrated corporate identity and a fully functional website.

The key challenge in the project for FIC was to create a distinctive and influential corporate identity, capable of reflecting the prestige and strategic importance of the organisation. As a newly established organisation, it was necessary to clearly differentiate itself from the already established organisations and clearly communicate its own distinct identity. Successfully achieving this objective required an in-depth understanding of the target audience and an exploration of market trends in order to create a brand that was authentic, relevant and effective.

In addition, the development of a user-friendly website and the production of information guides were essential to improve the experience of the target audience and establish credibility. Balancing these elements while ensuring consistency across all branding efforts was a significant challenge.

A dynamic corporate identity!

The idea behind the design of the FIC brand focuses on conveying prestige, credibility and strategic vision to the foreign investment market in Greece.

The overall aesthetic is designed to exude professionalism, transparency and international orientation, while remaining affordable and contemporary. Through a sophisticated colour palette and clean, dynamic typography, the FIC brand radiates stability, innovation and confidence.

The cohesive visual and verbal elements work together to form a distinctive and memorable presence. They position FIC as a trusted institutional interlocutor, inviting foreign investors to explore Greece’s opportunities with confidence and strategic guidance.